3 steps to creative content
Concept
If you want the message to be effective and powerful, you need a concept!
It can be a website, a YouTube video, a marketing campaign, an online blog or magazine and more. The concept is the key to begin the creative process to deliver your new project.
Sitting down and coming up with a concept is challenging but well worth it. Stick around, together will get to it.
Content
As they say in the real estate business: location, location, location. Well, in my business its: content, content, content. You want to increase the value of your project then its time to focus on the content.
A slick website, a slick presentation, a slick video will not generate much interest if the content is not there.
Creating content is a rigorous and demanding endeavor that can be achieved through rigorous research, lots and lots of brainstorming, imagination, skills, writing and careful editing.GO!
Thumbs-UP!
Congratulations! Now that we have the content it's time to put it altogether into a finished product.
In keeping with our initial concept and following the detailed road map for the project, the final step consist of cementing together all the various created assets such as texts, pictures, videos, layouts etc...
On time, on budget. Good job!
Content creation categories
WWW
Its all ABOUT the WEB. Yes it is. Its a highly effective platform to diffuse ideas, information, content and entertainment. And most of all, the power of the web lies in its ability to create a forum to discuss any topics. The WEB has transformed how information is delivered on this planet and the ability to connect all of us.
Magazines
Now, you're thinking what kind of headings is "Magazines"? Well, I worked in the industry of paper and electronic magazines as a chief editor for well over 7 years. Creating a magazine and a web site is the same. It's all about concept, content and knowing your target audience. Of course, managing a team of highly creative minds that don't follow rules is the real challenge :).
Documents
This category is the hardcore of all content creation. Think of it as the least creative part of the whole process because it involves rigorous research of a topic, writing the text after that research to create a first draft. Then reviewing and editing it and sometimes even translating it. In the end to obtain a finish product called a document.
Cinema
Having worked on TV series where research, script and direction are paramount to an effective and entertaining message aimed at a broad audience, all I can say: YouTube is an awesome platform, meaning its creative freedom. No need for heavy infrastructure and expensive equipment to deliver a good product rapidly.
Brainstorming
Oh YES, that's the key word: BRAINSTORMING. How do you get the ball rolling on a project? Have a meeting with specific targets for ideas and get the discussion going. Get everyone involved in the process and great things will come out of it!
Team management
As a chief editor for various organizations, I constantly manage multidisciplinary teams of writers, translators, photographers, web and graphic designers as well as administer budgets.
About Johanne
Instead of going thru the details of my formal education and career path, which can be glanced over by going to my Linkedin account, I will say that my life has been dedicated to education by being first an environmental scientist in the field, then chief editor of various magazines and organizations as well as a TV scripter. One of the recurring themes throughout my professional life is creativity.
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